Why your brand needs inspirational brand-funded content Sponsored by brandstorytv
The effect of the current global pandemic reaching into each and every one of our lives is one that has seen a large media response from brands and corporations. In the course of a few days, the homogenization of that response resulted in a sort of singular message that sounds something like, “we’re here for you”.
At this year’s Brand Storytelling 2020 conference, Matthew Griffin , a former Army Ranger who appears in and Executive Produced the film, as well as Zane O’Gwin and Devin Graham of Devinsupertramp, the video production team behind the exceedingly popular Devinsupertramp YouTube Channel, took the stage with a couple of the film’s subjects to discuss the experience of making “Here Am I, Send Me” and shared how brand and creative came together to produce a piece of inspirational and uplifting...
“The way this entire project came about was we have an awesome relationship with Google since we are one of their top creators on the YouTube platform.” Said Graham. “They had heard about the story from Griff, one of the people highlighted in the film, and they thought it was a great story. Google then had us jump on a phone call with Griff to hear a little bit about their story and they told us their plans to jump into the 75th anniversary with a gold star mom.
As a brand stepping in not to influence the story but to endorse the creatives involved and support the project with an injection of capital, Cisco receives a glowing endorsement from the incredible folks featured in the film, all while being an integral part of seeing this film come alive. They become the propagators of an incredibly touching and heartfelt piece of content while helping define their values to the consumer.
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