Privacy-focussed web browser, Brave is moving its search engine out of beta and trialing a new tool that allows you to customize your search results.
search engine and look up “sofa for small flat,” you’ll be met with a handful of ads showing elaborate corner suites, followed by some common questions . A few scrolls down the page, you’ll reach the actual search results. There will be some variation based on where you are in the world, your search history, and other factors, but you’re largely getting the same kind of results as everyone else.
How search engines work exactly is a closely guarded secret, ostensibly to prevent website operators from gaming the system. Broadly, search engines use web crawlers that scan and index pages across the web and then rank them based on potentially hundreds of different factors. Those with high scores are shown at the top of search results.
Anyone can create or alter a Goggle. However, at the beta launch, Brave created eight different Goggles as examples. . These examples include Goggles to re-rank search results to remove copycat pages, removing search results from the top 1,000 websites, boosting content found on technical blogs, and more.—to help remove biases from search results, including those in Brave’s search, and give people more choice.
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