BreadTalk, a local bakery chain, has apologized after a video surfaced showing a cleaner sweeping display shelves with a broom, sparking public outrage. The incident, which occurred at an Eastpoint Mall outlet, led to the dismissal of the cleaning company employee, suspension of work with the cleaning vendor, and a thorough disinfection of the store. BreadTalk assured customers that this was an isolated incident and that strict hygiene protocols will be reinforced.
A cleaner was seen sweeping the display shelves with a broom.February 10, 2026 9:07 AMLocal bakery and confectionery chain BreadTalk has issued an apology after a cleaner was seen sweeping its display shelves with a broom on Monday .
A video of the incident shared in the Complaint Singapore Facebook group has amassed over 200,000 views overnight, sparking outrage with many netizens before the comments section was closed. The video was captured at around 12.15am at BreadTalk's Eastpoint Mall outlet on Monday, and shows a cleaner using a broom — typically used to sweep floors — to clean the bread shelves. The caption reads: "Super unhygienic and disgusting! Is this how you clean all the shelves in Singapore?" The incident has been reported to the Singapore Food Agency , according to Jo Chong, the person who uploaded the video.BreadTalk responded to the Facebook post, apologising for the incident and saying that it is "completely unacceptable". The cleaner, who is an employee of an external cleaning company engaged by BreadTalk, has reportedly been dismissed, said the bakery chain, reported The Straits Times. "What was captured does not reflect BreadTalk's standard procedures on our strict food safety and hygiene standards, and we take this matter very seriously," they said. According to BreadTalk, immediate steps were taken to suspend all work with the appointed cleaning vendor, and that their team conducted deep cleaning and thorough disinfection at the affected store."We would like to assure our customers that this is an isolated case and strict reinforcement of hygiene protocols with our cleaning partners and staff is reiterated to ensure such an incident will not happen again," BreadTalk said."SFA takes a serious view towards food safety and will investigate all feedback alleging poor food safety practices," the agency said, adding that it may engage the feedback provider for more details and will not hesitate to take enforcement action if sufficient evidence has been obtained. Members of the public who have concerns about food safety practices by food operators are also encouraged to make a report via SFA's
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