Silent brainstorming produces significantly more ideas than brainstorming outloud — and these ideas tend to be more creative and of higher quality.
Why? Because encouraging meeting attendees to contribute — silently and individually — allows multiple people to express their ideas all at once. Instead of hearing from one attendee at a time and responding to each person, many voices can be “heard” via this written style of brainstorming. Additionally, because the written brainstorming can be done anonymously, there is less filtering of ideas, which allows attendees to write their contributions with less fear of judgment.
Once the brainstorm phase is done, you have several options. If the meeting is relatively small in size , you could debrief with your team — hosting a verbal discussion of what emerged. If the meeting is larger in size, the meeting can end for now. You could then take time to go through the document and see what materialized. You could share general conclusions and next steps with the group in a follow-up email.
Many video platforms include a “breakout” option where the leader can assign smaller group discussions within a larger group. The leader can also set a time limit for the breakouts.
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