British government unveils 'Get ready for Brexit' ad campaign as food shortage fears accelerate

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British government unveils 'Get ready for Brexit' ad campaign as food shortage fears accelerate
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The British government has launched a public information campaign urging businesses and individuals to prepare for Brexit. The 'Get ready for Brexit' ads will appear on TV, in newspapers, on social media and billboards, and is reported to have cost up to £100 million

British newspapers show full-page advertisements by the UK Government as part of its public information campaign to get the public and business owners ready for Brexit, September 2, 2019The British government has launched a public information campaign urging businesses and individuals to prepare for Brexit.

While it is not clear when the entire campaign will be rolled out, some ads were launched on September 1. Those visiting the EU after Brexit will need to make sure they have their own health insurance as well as a health certificate for pets, as U.K. pet passports will no longer be valid. Any businesses that trade with the EU are invited to answer an online questionnaire to help them prepare.

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