The world-renowned South Korean idol group BTS is set to perform in Singapore for four days at the end of the year, with local and foreign fans anticipating the festivities. Businesses are also seizing the opportunity to celebrate with the fans, launching BTS-themed activities and events.
BTS to have a concert in Singapore at year-end; businesses rush to profit from fan boom such as a BTS -themed yacht party. The world-renowned South Korean idol group BTS is set to perform in Singapore for four days at the end of the year.
With this, local and foreign fans are not just the ones who are anticipating the festivities of the event; businesses have also been seizing this opportunity to celebrate with the fans as they launch BTS-themed activities for everyone to enjoy as early as now. Recently, an organiser held a BTS-themed yacht party, and it was attended by a large number of ARMY fans all over the city.
Surprisingly, all 100 tickets, priced at $128 each, were sold out, as reported by the organisers of the event. For them, having this kind of activity is not only a good way to increase their profits, but they also gain new friends and potential customers at the same time. The organisers further admitted that this event opened up a whole new customer base for them.
An expert in the marketing field claimed that involving the fans, understanding their market, and knowing what they want as customers is a great way to co-create. Moreover, these kinds of events help generate excitement for the upcoming concerts, allowing fans to connect even more before their favourite artists arrive.
In similar news, the hospitality industry is also gearing up for a surge in visitors for the BTS concerts, as accommodation demand and flight searches climb ahead of the highly anticipated shows. Some properties are also planning BTS-themed merchandise and fan-focused activities, while others are increasing manpower across customer service, housekeeping and engineering teams to ensure they can handle the expected surge in guests.
Additionally, a woman in Singapore fell victim to a scam after her son clicked on a link and entered her bank account details on a fake Carousell phishing site. Scammers took S$4,600 from her account immediately, leaving her with only S$0.12 in her account. The bank told her they could do nothing to help, despite her reporting the incident.
In a separate development, a 19-year-old French national who was caught licking iJooz straws has had his guilty plea hearing rescheduled to July 31, after it was initially set for Monday (July 13)
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