The ad, which is musically set to the 1979 hit “Good Times” by Chic, shows a group of people using ice cold cans of Bud Light to cool off.
“Crack a cold one: we’ve got an epic summer ahead. Sock tans included,” the company wrote on its Twitter post touting the new commercial.Another Twitter user commented: “Have you apologized yet for slamming your loyal customers?”Bud Light parent company Anheuser-Busch rolled out a new summer-themed ad on Thursday.The ad comes amid plummeting sales figures for Bud Light in the wake of its partnership with Dylan Mulvaney.
For the week ending June 10, Bud Light sales dropped by a whopping 26.8%, according to the latest data from Bump Williams Consulting and NielsenIQ. Anheuser-Busch’s other brands also saw their sales lag for the week ended June 10, according to the data.
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