.AnheuserBusch found itself slammed by April's beer numbers as the unrelenting backlash it has received from its partnership with transgender influencer Dylan Mulvaney appears to be the gift that keeps on giving. Total beer volumes fell 12.5%.
Total Anheuser-Busch beer volumes fell 12.5% as brands such as Molson Coors and Constellation Brands rose 7.6% and 3.8%, respectively, according to Beer Business Daily.Bud Light endured a specifically bad beating.— Beer Business Daily May 8, 2023
Many on the Right remain furious that Bud Light, once viewed by many as the"All-American beer," went"woke" and allowed Mulvaney, a biological male who identifies as female, to promote its product while dressed like Audrey Hepburn from Breakfast at Tiffany's. Since the numbers began crashing, Anheuser-Busch executives have reportedly been scrambling to find solutions.
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