Bumble suspends service in Russia and Belarus
it was discontinuing operations in Russia and removing its family of dating apps from the Apple and Google app stores in Russia and Belarus.What’s notable about Bumble’s announcement is that the company details how the decision will affect its business. In addition to Bumble, it owns and operates two other dating apps, Badoo and Fruitz. Those two are popular in Europe and they’re where Bumble anticipates it will see the most impact from its decision.
In 2021, approximately 2.8 percent of Badoo’s revenue came from Russia, Ukraine and Belarus. By contrast, users from those three countries contributed to less than 0.1 percent of the revenue Bumble earned through its main app that same year. The company anticipates it will lose about $20 million in fiscal 2022 due to the conflict. To put that in perspective, the company recorded $208.2 million in revenue in fiscal 2021.
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