Burger King's national Impossible Whopper rollout is boosting sales and bringing in new customers, according to analysis by Cowen.
Orders including the plant-based burger tend to amount to $10 or higher, compared to Burger King's average check of $7.36 in 2018, according to analyst Andrew Charles. Traditional beef Whopper sales have also increased since the Impossible Whopper launched. Jose Cil, the CEO of Burger King parent company Restaurant Brands International, recently told Business Insider that the Impossible Whopper is"something we believe can be a part of the Burger King menu for the long term.
Orders including the plant-based burger tend to amount to $10 or higher, compared to Burger King's average check of $7.36 in 2018, according to analyst Andrew Charles. Traditional beef Whopper sales have also increased since the Impossible Whopper launched. Jose Cil, the CEO of Burger King parent company Restaurant Brands International, recently told Business Insider that the Impossible Whopper is"something we believe can be a part of the Burger King menu for the long term.
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