BuzzFeed is facing its biggest test as the coronavirus squeezes media
Hello and welcome to this week's Advertising & Media Insider newsletter, where we spotlight the week's top ad and media stories. I'm Lucia Moses, deputy editor here.This past week I did some reporting on BuzzFeed's fate coming out of the pandemic. A lot of people are fascinated by BuzzFeed, for good reason — it was one of the first digital media companies to raise outsized amounts of funding, and from a legacy media company, in this case, NBCUniversal.
BuzzFeed's CEO Jonah Peretti saw around the corner earlier this year when the coronavirus pandemic began to strike the US. He was an early mover in mandating that employees work remotely and cut pay, a common lever used to avoid demoralizing and disruptive layoffs. But some like Domino's and Chipotle are thriving because they invested in home delivery and pickup early and shifted their marketing messages accordingly, my colleagues Patrick Coffee and Tanya Dua reported.
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