Byron Allen claims McDonald’s refuses to advertise with black-owned media: suit

The lawsuit seeks $100 million plus punitive damages for McDonald’s alleged violation of a California anti-fraud law against making false promises.

saying McDonald’s ad practices amount to “racial stereotyping” that violated federal and California civil rights laws.

Byron Allen said he relied on McDonald’s pledge when seeking new business from the company, only to be rebuffed.“Byron Allen files baseless lawsuits as part of a public smear campaign against our company to try to line his pockets,” it said. “We will not be coerced by these ‘in terrorem’ tactics and will defend ourselves vigorously.”

In an April 21 court filing, McDonald’s lawyers said mediation to settle Allen’s $10 billion lawsuit has been unsuccessful, and accused Allen of trying to “harass and harangue McDonald’s into an unmerited resolution.”

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