CalvinKlein and BLACKPINK’s Jennie to release a capsule collection on 10 May
where a countdown timer shows the number of days, hours and minutes to the reveal of the Jennie capsule collection. By signing up, fans can get exclusive launch notifications around the collection.Jennie and Calvin Klein started their association in 2021 when she was featured as part of a campaign of the brand’s collaboration with American artist Heron Preston.
The K-pop idol has since been the face of some of the brand’s subsequent campaigns, including Spring 2023 campaign. The Spring 2023 campaign features Jennie along with model Kendall Jenner, musician FKA twigs, and actors Aaron Taylor-Johnson and Michael B. Jordan. In the campaign photos, all of which are in black-and-white, Jennie is seen sporting denim in a 1990s-inspired design. The photos show the singer in the brand’s Geo Lace triangle bra, Modern Cotton bralette and Sheer Marquisette.
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