'I guess it’s just as easy to slap a label on a 'celebrity' as it is for a celebrity to slap a label on a bottle. But I’ve never slapped my name on anything. I’ve always done the work.' CameronDiaz on retiring from acting, becoming a winemaker and more
As for the challenges of launching a new company in the middle of a pandemic, the women say they hope it’s a chance, at the very least, to inject some “lightness and positivity” back into our day-to-day lives. “We could never have imagined the world in which we all find ourselves today,” says Power, who’s also the founder of clean beauty brand,
. “But it’s clear to us that, as we navigate the important complexities of 2020, it has become more vital than ever to find joy in small, everyday moments. Avaline,” Power continues, “was created for those very moments.”about the misconceptions behind a celebrity-driven brand, the expensive vintages they’ve collected over the years, and how being in quarantine — and being a new mom — has helped to shape Diaz’s surprising new musical tastes.
: Since Katherine and I started this journey two years ago, we put our heads down and really went to work learning about the winemaking process and the various ways we could get Avaline into our drinkers glasses by this summer. Drinking wine is age-old; it can be communal, or something one does to relax and unwind. We made Avaline with the spirit of friendship as well as for the quiet moments that we all take for ourselves.
What are some memories you have around wine? Cameron, you’re one of the biggest movie stars in the world, so I assume you’ve had your fair share of good wine.present no matter what part of the world you are in; wine seems to be an essential human need . And I have been really lucky to have traveled the world and to have had the opportunity to drink some of the finest wines.
Neither of you come from a wine background, yet you both seem pretty hands-on with the business. What did you have to do to immerse yourself in learning about winemaking?: It took us down a really fun but challenging path. Anyone who is in the wine and spirits business knows how tricky the laws and regulations are. We didn’t get any passes within those laws and regulations just because I’m a “celebrity.
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