There is little doubt that sustainability will continue gaining traction in coming years, and with their highly-engaged and globe-trotting crowds, the opportunities for destination music festivals to inspire the next generation to harness their privileges and drive sustainable development are ripe.
, which includes an eco-hotline that venues and promoters can call to find greener alternatives to their current practices. Finnish DJ Matoma also recently announced that his upcoming US tour will be climate-positive, removing twice as much carbon emissions as its initial footprint.
The most creative -- and arguably the most successful -- festival pushing eco-consciousness to the mainstream in Southeast Asia is Wonderfruit in Pattaya, Thailand, which drew 21,000 attendees from over 50 countries in December last year. [Disclosure: I moderated a panel on cannabis legalization in Thailand at the festival this year.
“You want to convert people who aren’t interested,” says festival founder Pete Phornprapha, who describes Wonderfruit’s musical programming as a “trap” to lure people into rewriting their relationships with the environment. “I grew up with the underground rave scene in the '90s, and I saw how music and culture can be quite powerful if it’s used with a sense of purpose.”
The challenge here is to push sustainability creatively, in a way that doesn’t make it feel like an inconvenient option or guilty morning-after act. On the second day of Epizode, attendees were invited to participate in a beach clean-up with a local environmental organization called Phu Quoc Clean and Green.
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