While everyone is expecting New Line’s It: Chapter 2 to tee us off into what is expected to be a lucrative fall-holiday season with at least a $90M-$110M start, one shocker that hit tracking …
which should lead in its second weekend with at least $36M. But it will be No. 2. Pic opens against Warner Bros.’ drama Other bright light indicators for : social media monitor RelishMix reports, “With two trailers in rotation and over two weeks till release,is engaging an audience who are reposting on YouTube at an exceptional rate of 45:1 which is far beyond the norm for any sub-genre of crime titles and nearly 30M views on YouTube alone.” That’s rate isn’t that far from Warner Bros.
Bad Moms ChristmasWord on the street has been that STX moved all of their summer pics, i.e.later into 4Q or first 1Q so that they could have the cash to open cost $20M before P&A per the studio and was shot reportedly in 28 days. STX has prided itself on its thrifty, demo targeted marketing campaigns, however, rival sources tell Deadline that to open a pic north of $20M at the B.O., it takes about $30M in P&A spend.
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