An upstart “YouTubers Union” is now allied with Europe’s biggest industrial union. But will YouTube listen? max_read writes
Photo: Jörg Sprave/YouTuber’s Union I’m not sure who I expected to be the first YouTube labor leader, but it wasn’t Jörg Sprave, a bald, bearish German man who operates a channel in which he builds unwieldy and peculiar slingshots and films them for his
Sprave is giving YouTube until August 23 to enter into negotiations with his group over FairTube’s seven demands, the focus of which is accountability, transparency, and fairness in how YouTube decides which videos are allowed to carry advertising. The question, of course, is: Will YouTube listen? 3 percent of YouTubers got close to 90 percent of all traffic and even then, their average income was around $17,000 a year, according to a study by Mathias Bärtl, a professor at Offenburg University.Like most global megaplatforms, YouTube can be a bit difficult to conceptualize as an entity.
It can feel a bit odd to think of YouTube as a workplace and creators as workers, given the website’s general place in the recent Zeitgeist. Wong’s observation, after all, was made in the context of YouTube’s continuing problems with right-wing extremism on its site.
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