As the streaming wars intensify with the arrival of Disney+, Apple TV+, Peacock and HBO Max, pressure is mounting for the streamers to start giving back
Defying long-standing calls from regional indie producers and broadcasters to impose a direct levy on the revenues of Netflix, Google and Amazon, upcoming legislation to revamp broadcast and telecom rules is expected to leave such U.S. big-tech players mostly unregulated and untaxed.
But it's likely GST funds will not go directly toward subsidizing Canadian content, which means that streaming services won't be going far enough to change their business models to satisfy traditional TV distributors. Canada, by contrast, has far more at stake because so many U.S. streamers shoot their productions north of the border. The challenge for those pressuring the streamers is that few want to risk a direct confrontation with a sector that is already pumping millions into the Canadian economy . Money from streaming TV's arms race flowing to Canadian programming sits well with local producers who increasingly work with American digital platforms to spread their content worldwide.
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