'Captain Marvel' is on track for a super-sized opening weekend and could become one of the highest-grossing March releases in history.
, according to Fandango and Atom Tickets. Meanwhile, audience awareness -- especially unaided awareness -- is massive, while the trailers and ads are racking up views and positive reactions online.
A silly effort by angry fanboys to drive down the film's Rotten Tomatoes user ratings has not dissuade other fans and the larger mainstream public from enthusiastic anticipation of Marvel's first-ever female-led superhero solo movie.Source: Marvel, photo by Chuck Zlotnick Fans typically resent comparisons between the films of one studio and the other, since fierce loyalty to transnational conglomerates is apparently so important to enjoyment of fictional stories told by mostly the same writers and artists who move back and forth between publishing companies. However, the reality is that cinema is a business and rational comparisons between similar projects is a helpful way to gauge interest and make more informed predictions about possible box office outcomes.
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Early reviews cheer on 'Captain Marvel': 'It's retro & trippy, mysterious & dorky'Critics got a first peek at 'Captain Marvel' on Tuesday night, and immediately hit Twitter with their opinions on the Brie Larson superhero movie.
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