I'm about to get these digital fits off.
for a while now, this is our take on it," Carlings' Marketing Manager, Ingeline Gjelsnes, says referencing the popular video game. And while gamer 'skins' have been around for awhile allowing players to customize their avatar's physical appearance in a digital space, this marks the first time they been sold as a clothing alternative."The future is here and we need to adapt and be relevant to our customers as well as the next generation.
Leaning into their streetwear heritage and gaming inspiration, Neo-Ex features a variety of interesting silhouettes from and Mylar-like trackpants to a ginormous puffer coat. Decked out in neon greens, hazard yellows, and bold graphic text-based prints, the collection does very much look look the part of video game character turned Instagram influencer.Items in the Neo-Ex collection range in price from 10-30€ with the proceeds of each sale going to benefit the WaterAid Foundation.
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