TOLEDO, Spain — Carmen Machi (“Piggy,” “30 Coins”), one of the foremost performers of her generation in Spain, is attached to play legendary Barcelona agent Carmen Balcells, prime architect o…
, one of the foremost performers of her generation in Spain, is attached to play legendary Barcelona agent Carmen Balcells, prime architect of the Latin American Boom and a key figure in the break out of Gabriel García Márquez and Mario Vargas Llosa to worldwide renown. which swept April’s Platino Awards, is teaming with Spain’s Abacus, Pausoka and Grupo Lavinia to develop and produce “Boom Agency” which turns on Balcells extraordinary life, achievement and personality.
A legend in literary circles, Balcells is relatively unknown to the general public. She established the Carmen Balcells Literary Agency in 1956 at the age of 25 in a fusty Spain still under the arcane rule of Francisco Franco’s dictatorship but rocked by tourism, then the Beatles and Cuba’s Revolution.
“So this means breaking a few rules on the way, sacrificing her family life and becoming a kind of omniscient God who attempts to control everything,” it went on. Balcells also put through her own revolution, abandoning all-rights longterm contracts with Spanish publishers to split up specific rights, crucially keeping back translation deals which she then sold for sometimes lucrative sums.
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