Cyril Vigneron argued that “modernity is to have fresh eyes on things that may be very, very old.”
ultimately decided they were a disconnect with its legacy of timelessness, since the electronic modules that powered them were prone to obsolescence.chief executive officer Cyril Vigneron’s address, and the answer the executive returned to was often rooted in the past, but also dialed into the future.
“We take from our patrimony something that looks absolutely stunning today,” is how he described its main creative mojo. “Timeless is not what ages well, but what is good out of time.” Vigneron explained that these concepts feed into the brand’s retail experiences, which blend historical and contemporary elements and reference the Parisian roots of the maison while also paying tribute to the local environment.
“When people come to the store, they say, ‘We don’t know when it was made because it looks to have been there forever, but at the same time, it seems to be contemporary and new,’” he said.
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