Cartoon Network Studios Has Some New Ideas for Getting New Ideas

Amid a scorching market for animation, Cartoon Network Studios wants to reassert its place as a destination for innovators. JohnHMaher reports

New animated shows in the works at Cartoon Network Studios include Jessica’s Big Little World, Driftwood, Invincible Fight Girl, and Unicorn Warriors Eternal. Video: Vulture/Cartoon Network Sam Register wants something unique. It’s been 18 months since the 52-year-old president of Warner Bros. Animation was also handed the keys to another Warner Bros. Discovery division, Cartoon Network Studios.

The big-picture play is for CN Studios to position itself as an appealing destination for creators of new work. Since Register runs both CN Studios and WB Animation, the studios are now signing creators to “cross-studio overall deals” — meaning a showrunner on one of WB Animation’s series can jump to CN Studios to create something new, or vice versa. Register’s pitch is that the combined CN-WB stable will be a better place for creators to land than the two studios were individually.

“For a long time, Cartoon Network did only shows for kids — mostly boys — aged 6-11, mostly 11 minutes, with production mostly shipped overseas,” explains Register. “It made amazing content, but that alone doesn’t work in a streaming universe. So instead of just doing 6-11 kids’ content, we’re doing preschool content and adult content, and in different formats: making movies, making more YA content, bringing back shorts.

The 2022 animation landscape will serve as quite the testing ground for both the studio’s ethos and Register’s strategy. The medium is in a boom time, and even with IP all the rage, new ideas abound. Titmouse is a perpetual powerhouse of independent animation. Amazon Studios’ Undone is as distinct an animated show as any released in recent years.

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