CBS All Access, nearly four years after launch, is starting to distinguish itself both in the streaming landscape and within CBS Corp, according to Julie McNamara, the streaming service’s EVP…
or the other 11 shows currently in rotation occasionally throw F-bombs, don’t expect David Lynch to make a left instead of a right on his way to pitch another“How slow, or how many long lenses can you use, you know what I mean?” McNamara said, without naming any names. “There’s a great place for us in the premium content universe that feels premium but also feels accessible to the smart, curious, interesting people in our lives that aren’t necessarily looking for very specific niche material.
A recent feat was luring Patrick Stewart to All Access to reprise his performance as Jean-Luc Picard on a forthcominginstallment, the streaming outlet’s second to date. “We approached him at a time when he felt inspired to tell this story in a certain way,” she said. “When I say ‘we,’ it wasn’t me. It was Alex Kurtzman and Michael Chabon. They made a compelling case. … for looking at Picard in that last act of his life.
Because of other strong library titles in the CBS vault, McNamara hears a lot of pitches for new spins on . “Unless a creator can come in and convey to you why this show should be redone, you can’t do it,” she said. “We have this lane at, which has been very effective in terms of generating subscribers. But we can’t solely exist on that. And we don’t want to.”
Asked about the looming reunion with Viacom, which could be announced in the coming days after years of start-and-stop deliberations, McNamara mostly demurred. But she said the wider scope would help the All Access cause. “I don’t know what’s going to happen, but I look at all of these changes in the marketplace, if it gives us more to pull from in terms of content creation, great,” she said.
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