Are there too many streaming services available to consumers? 'Overwhelmingly, people will subscribe to more than one service,' ViacomCBS CEO Bob Bakish said after the company announced its CBS All Access streaming service will be rebranded as Paramount+.
"All the data suggests, and we're still relatively early in the streaming world, that overwhelmingly people will subscribe to more than one service," ViacomCBS President and CEO Bob Bakish said on CNBC's"Squawk Box" Tuesday morning."It's why differentiation and brand positioning is so important. With Paramount+ we see that in spades.
One new show on Paramount+,"The Offer," is a scripted, 10-episode series about producer Al Ruddy's experience with making"The Godfather." Other new shows include"The Real Criminal Minds," a true crime docuseries based on the existing CBS show, and a revival of BET's"The Game." They join previously announced shows like SpongeBob SquarePants spinoff"Kamp Koral" and a new SpongeBob movie releasing in early 2021, for which the service will be the exclusive streaming destination.
The company said these shows add to CBS All Access' existing offering of more than 20,000 episodes and movies from MTV, Nickelodeon, Comedy Central, BET, Paramount Pictures, CBS, original series and more. The company said leading up to the rebrand, the service will expand to more than 30,000 episodes and movies. $5.99 per month with advertisements and $9.99 per month without, though all of the service's live programming includes commercials.
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