Private mobile operator Cell C, found guilty of promoting unavailable contracts by the Advertising Regulatory Board, has struck back, insisting the deal is legitimate and continues to be available.
Cell C chief legal officer Zahir Williams told TimesLIVE: “The customer complaint was determined by ARB without any input from Cell C. The ARB is a voluntary and not a regulatory organisation whose rules apply to members only. Cell C is not a member of the ARB and therefore not obligated to participate in its complaints processes.
“If you are not a member and do not submit to the jurisdiction of the ARB, the ARB will consider and rule on your advertising for the guidance of its members. The ARB will rule on whatever is before it when making a decision for the guidance of its members. This ruling will be binding only on ARB members and on broadcasters in terms of the Electronic Communications Act,” the ARB said.
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