With 9,000 employees worldwide and counting, Shein has big plans for further expansion. Read more at straitstimes.com.
PARIS - Chinese cut-price fast-fashion giant Shein defended its business model in an interview with AFP, saying demand-based production accounted for its low prices and not forced or cheap labour.
Testing products with a small run and spooling up production if there was demand meant Shein has eliminated “inventory risk”, Pernot-Day said, wiping out “the most significant component of garment cost”.With 9,000 employees worldwide and counting, Shein has big plans for further expansion. Pernot-Day said the fashion and lifestyle shopping experience would resemble a “digital grand magasin”, referring to Paris’ swanky department stores.
“We are able to accurately measure... demand and only produce enough garments to meet that,” he said.Shein’s efforts to green its image include a second-hand clothing business in the US, materials research and integrating recycled materials in its products. Pernot-Day also maintained that Shein has “no suppliers in Xinjiang” in northwestern China, where aid groups have accused it of using forced labour by Uighur people.
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