In China, as elsewhere, the pandemic has sparked a shift in tourist behaviors, namely a preference for outdoor destinations and domestic travel.
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"Thailand becomes the top destination for Chinese customers," said Simeon Shi, chief strategy officer and head of corporate development at Fliggy, noting that Thailand welcomed 180,000 Chinese tourists from January to mid-February.Chinese tourists to visit the country this year — around half of all inbound arrivals.Still, other traveler preferences may be stickier.
However, because of the pandemic, many tour operators have shuttered or reduced capacity, creating opportunities for new entrants to emerge with bespoke services, he noted. Arlt agreed that niche products and special interest tours, including those that differentiate between first-time and repeat visitors, could be the way for businesses to entice the "new" Chinese tourist.
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