Chipotle has such a major issue with a new Sweetgreen menu item that it filed an attention-grabbing lawsuit against the company this week.
When contacted for comment on the lawsuit, Sweetgreen said that it has already agreed to change the name of the menu item with the goal of resolving the legal drama.
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," the statement said."Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food.
When Sweetgreen launched its chicken burrito bowl, some customers and media reports were quick to point out the similarities to Chipotle's offering. The lawsuit specifically points out that when Sweetgreen announced the bowl on Instagram on March 30, one fan commented"The major difference from Sweetgreen is that—like with most Chipotle menu items—the toppings on a chicken burrito bowl are not fixed. Chipotle customers can build their own chicken bowls with their choice of rice, beans, veggies, salsa, guacamole, and otherSweetgreen's bowl is customizable, but the basic version chooses all of the elements for customers.
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