One-on-one with the man behind the venerable 162-year-old Swiss watch manufacture.
In 1980, when Scheufele was just 22, he designed the company’s first steel sports watch, the St. Moritz, so he’d have something to wear on the slopes of the Swiss Alps. In 2019, Scheufele was inspired to revisit the concept and created a reboot of sorts, the. It has done so well that it is “presently facing a shortage of product on the market.
I added a piece of art that shows the imprint of a hand. I found that very meaningful because of our manufacture. These imprints, which are in metal, will be found in the entrance of our manufacture. It’s by a New York–based French artist namedA pair of floor lamps by a Belgian designer named Emiel Veranneman. He designed them in the ’60s, and I really like the style and finish.
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