Hasbro's new CEO is also its gamer-in-chief. He grew up playing with G.I. Joe and D&D and still thinks of himself as a 'professional adult kid.'
Toys are getting more expensive, and inflation isn't the only thing to blame. WSJ’s Shelby Holliday looked into why a small Covid-19 outbreak in China has prompted toymakers big and small to raise their prices. Illustration: Adele MorganPAWTUCKET, R.I.—Chris Cocks played with G.I. Joe and Transformers action figures as a child. Then he moved on to Dungeons & Dragons and Magic: The Gathering. He’s still playing both at 48.
Now he runs the company that makes all of those products. His goal is to sell more stuff to the people who, like him, never stop gaming.
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