Quickly change Google’s newest ad settings in Chrome to protect your privacy.
If you use Google’s Chrome browser regularly, you’ve likely seen a new privacy-related screen in recent weeks.
With a combination of soothing rainbow colors and language that sounds very pro-privacy, the page announces “Enhanced ad privacy in Chrome.” You have two options: Settings and Got It.It’s easier to hit Got It, but if you’re concerned about your data and privacy, take a moment to learn more about what’s happening and which settings you should change. Google isn’t necessarily going to default you into the settings that best protect your privacy.
This is a new way Google is trying to track what you do on the web to help advertisers target you. Google says this is better for your privacy than older tracking methods. But it’s still tracking — and people who care about their privacy may want to shut it off. It’s all part of Google’s promise toFrom your Chrome browser, go to Settings → Privacy and Security → Ad Privacy. You can also try this link in Chrome: chrome://settings/adPrivacy.
Site-suggested ads is an option that lets individual sites you’ve visited make similar conclusions about what you might be into and show you ads for that on other sites. If you keep this on, you can later manually block individual sites from the same screen. But it’s easier to just, yes, turn this off.Ad measurement lets different sites and advertisers share information about you to try to figure out how well their ads are doing. Turn this off.
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