Brand Agency, the owner of nail and color cosmetics brand Ciaté London, is branching into skin care. 🔐
LONDON — Brand Agency, the owner of nail and color cosmetics brand Ciaté London, is branching into skin care with new label SkinProud. It has launched exclusively on Asos with nine day-to-night products.
SkinProud was born out of Knight’s desire to launch a range that encouraged people to embrace their imperfections and provide Gen Z and young Millennials with a targeted skin-care line. The range is labeled with user-friendly icons, such as a sun for morning products and a moon for nighttime products. They are color-coded and price-friendly. Prices start from 7.95 pounds for Everything Balm, and go as high as 14.95 pounds for Sleep Hero, the brand’s overnight sleep mask.
SkinProud also falls into the clean beauty category, much like Ciaté. It’s vegan, cruelty-free, and packaged in 100 percent recyclable plastic with FSC-certified cardboard. For Knight, “transparency is everything in makeup and skin care.”
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