For Variety VIP+ Subscribers: CinemaCon Spotlight Shines on Blockbusters, but What Box Office Really Needs Is More Volume
The annual CinemaCon gathering of film exhibitors is underway in Las Vegas once again, and the state of movie theaters is at last in a much better spot.pinned domestic box office for the first quarter of 2023 as being up 28% year over year, with 19 wide releases playing in more than 2,000 theaters, up 19% when compared with the same period last year.
Studios do see eye to eye with exhibitors on that front now. During Warner Bros. Discovery’s Tuesday presentation,the company had no plans to rush new films to renovated streamer Max when it relaunches next month. The likely solution is what formerly contributed to the very problem of theatrical volume: streaming films.
Until those new films come into fruition, why not continue to experiment with theatrical releases for already produced films, as Amazon just did with “Air” in April?, including University Mall Theaters owner Mark O’Meara ahead of CinemaCon, who remarked how “Air” “just blew up” and lamented the lack of mid-budget movies coming from the studios.
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