SINGAPORE — Cinnabon, the famed American cinnamon roll chain known for its sticky, gooey buns in Tiffany blue boxes, officially opens on Thursday (Feb 9) at Raffles City Shopping Centre. Prior to its grand opening, the 600 square feet outlet will soft launch from 11am to 2pm (or while stocks last) on Tuesday and Wednesday. About 200 Cinnapacks will be...
Straits Times/Feline Lim
Chocolate lovers can go for the mini Chocobon — sans the cinnamon — which has a chocolate spread amid the swirls, cream cheese frosting and dark chocolate drizzle. The brand, which has more than 1,500 outlets across 50 countries, was established in 1985 in Seattle. While the Cinnabon menu is largely the same as other outlets worldwide, which all use Makara cinnamon from Indonesia, the recipes are tweaked slightly to be less sweet and use 20 per cent less frosting.So far, the only Singapore-exclusive item is the Sweetheart Lemonberry drink , a refreshing strawberry lemonade meant to cut the richness and sweetness of the cinnamon rolls.
After business stabilises, he will introduce new and localised flavours such as biscoff or kaya, as well as grilled paninis made with the same soft, chewy dough that is used for the rolls.
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