The platform occupies a unique niche online – including in Singapore. An IPO and any moves to become more "commercially friendly" could put that at risk.
The platform occupies a unique niche online – including in Singapore. An IPO and any moves to become more"commercially friendly" could put that at risk.
Others include r/askSingapore and r/SGExams with about 230,000 members each, and r/singaporefi with 158,000 discussing financial independence. Reddit CEO Steve Huffman hugs mascot Snoo as Reddit begins trading on the New York Stock Exchange in New York on Mar 21, 2024. This will let it raise capital to grow the business. The initial public offering valued the company at US$6.4 billion, and
“Our users have a deep sense of ownership over the communities they create on Reddit,” said Mr Huffman. “We want this sense of ownership to be reflected in real ownership – for our users to be our owners. Becoming a public company makes this possible.” Ads in comment threads and search pages, as well as video ads, have been identified as potential future opportunities.
One of Reddit’s features is that users are pseudonymous, so the community is not bound by its members having “a singular, coherent, long-term user identity and chain”, Prof Crystal said. But she said it would also be possible to target ads based on topical interests and locations already identified through subreddits.
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