Artificial intelligence is helping Meta top its rivals in targeting customers on its various online platforms, improving ad effectiveness.
NEW YORK, NEW YORK - JUNE 03: People walk by the New York Stock Exchange at the start of the trading day on June 03, 2022 in New York City. A new jobs report released by the Labor Department this morning shows employers added 390,000 jobs in May. Stocks pointed lower ahead of the opening bell on Friday, putting indexes back into the red for the week. This report is from today's CNBC Daily Open, our new, international markets newsletter.
The divergence could get even starker. Meta said it expects revenue of $36.5 billion to $40 billion for the fourth quarter. At the midpoint of this range, growth in the quarter will be about 19% higher from a year earlier.that has helped it better target promotions on its online platforms. Consequently, the company is making the quickest progress following Apple's iOS privacy changes in 2021, which made it hard for app developers to target users.
That same unpredictability has also contributed to whipsawing Treasury yields, which is curbing market gains from earnings beats.Get the CNBC Daily Open report in your inbox every morning and keep up to date with the markets wherever you are.
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