CNN+ launches next week with big investments in DC. Will it pay off?
Photograph of Cornish and Kutler by T.J. Kirkpatrick/CNN; timeline photos courtesy of Roberto Donna.
With the launch of its new streaming service, CNN is betting that a growing number of viewers will pay to watch Don Lemon via an app rather than on cable TV. But in many ways, the new enterprise, calledThe subscription service—which, for $5.99 a month, will provide programs that aren’t available on regular CNN—got a burst of initial attention a few months ago by poaching a pair of DC media stars: Fox News’s Chris Wallace and NPR’s Audie Cornish.
Will it pay off? When the streaming service launches March 29, it will face a few obstacles. For one thing, CNN+ is debuting without the support of the leader who presided over its development, Jeff Zucker, who unexpectedly departed last month. Kutler says that loss hasn’t slowed or altered the network’s plan, but it’s unclear what changes incoming network head Chris Licht might make—or how excited he’ll be about the project in the first place.
Then there’s the question of who will actually sign up. While companies such as Netflix and Hulu transformed the way viewers watch entertainment content, it’s uncertain whether similar demand exists for news. People will cough up cash forKutler says the app’s combination of top-tier talent, glossy new programming, and older CNN content on demand will reel in subscribers. It’s certainly worth a try—especially as streaming apps continue to radically remake television viewing.
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