CNN's 2020 Strategy: Betting on Live Events With a Touch of 'Game Show' Theatrics

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CNN's 2020 Strategy: Betting on Live Events With a Touch of 'Game Show' Theatrics
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The network has been cutting away from Trump rallies while doubling down on live candidate events (25 town halls) and experimenting with a live debate lottery ahead of the Detroit Democratic showdown.

On June 18, as a chant of "CNN sucks!" broke out across a crowded arena in Orlando, CNN anchor John Berman interrupted the network's live coverage of Donald Trump's 2020 kickoff event to reveal a change in programming plans. "Within two minutes, he did talk about the economy," Berman told viewers. "But, within four minutes, it was attacks on the media." The network broke away.

. "Using a game show to pick the names of the candidates tells you everything you need to know about their approach to politics." CNN vp Rachel Smolkin, however, calls the event "an important moment for transparency." CNN perpetually faces charges of "both sideserism" for hiring contributors to defend the president and fight with designated liberals, though conservatives who know the network say they're disappointed that their ilk slowly has been disappearing from the airwaves. Through churn, controversies and presidential appointments, the stable of pro-Trump commentators has thinned considerably, with Steve Cortes, lobbyist David Urban and former Sen.

Zucker, Heyward says, already has answered for criticism about the network's 2016 coverage. "They will not be glomming on to a candidate and giving him or her the kind of ride that Trump got," he says. "They're aware that that was excessive. That isn't going to happen again."

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