It wasn’t until Deion Sanders was hired as the head football coach at Jackson State University in September of 2020 that the world got to know “Coach Prime.” Coaching has been a part of Sanders’ makeup for a long time, however.
Sanders started the Truth youth sports program for football, baseball, basketball, cheer and track. Shedeur, now 20, and Shilo, 22, have been with him throughout a coaching journey that included Prime Prep Academy, Triple A Academy, Trinity Christian School in Texas and then Jackson State.
“I’ve always been that dude. I’ve always helped my teammates. I’ve always helped people. I’ve always assisted because that’s what I saw my mother doing as a young man. So, that has always been a part of my life.” During his coaching career, Sanders has been able to mentor many young men — and some young women who work with his programs.
“If I win games, and the graduation rate is not what it’ supposed to be, I didn’t win,” he said. “If I win games and the graduation rate is what it’s supposed to be, but we’re running around in the community being foolish and kids are getting incarcerated and arrested, we didn’t win. The pregnancy rate on our team — I look at all that. … A win is comprised of the totality of a collection of things, man. It’s not just on the field games. Now, that’s what gets everyone’s attention.
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