An aversion to political controversy and a reliance on creators for AI-generated content have helped guide the soft-drink giant’s recent strategy.
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https://www.wsj.com/articles/coca-colas-cmo-on-sidestepping-the-culture-wars-navigating-ai-and-boosting-events-over-ads-4b81acf4An aversion to political controversy and a reliance on creators for AI-generated content have helped guide the soft-drink giant’s recent strategyAn AI-generated Coca-Cola ad that appeared in London’s Piccadilly Circus as part of the company’s ‘Make Real Magic’ campaign earlier this year.