Coca-Cola on Thursday announced its first new brand in more than a decade.
Coca-Cola will launch a sparkling water brand called AHA in early 2020.
PepsiCo expects that its flavored sparkling water brand Bubly will become one of its next billion-dollar brands.on Thursday unveiled a new sparkling water line, its first new brand in more than a decade.The announcement comes as American consumption of soda continues to fall, forcing Coke and its rivalFlavored sparkling water or seltzer has become a popular alternative for consumers. LaCroix, which is owned by, was once the leader in the category.
AHA is not Coke's first entrance into sparkling water. The Atlanta-based company launched Dasani's line of sparkling water in 2014, which will be replaced by AHA in retail stores. In 2015, Coke also launched a sparkling version of Smartwater. Coke will also introduce flavors to its nonsparkling Smartwater drinks in 2020. In 2017, it acquired Topo Chico, a sparkling mineral water brand with a cult following in Mexico and Texas.
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