Coca-Cola Widens Rollout of Coffee-Infused and Energy-Drink Versions of Coke

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Coca-Cola Widens Rollout of Coffee-Infused and Energy-Drink Versions of Coke
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Orange Vanilla Coke, launched in February, helped drive 6% retail sales growth for the Coca-Cola brand in the U.S.

Coca-Cola Co. is expanding its namesake brand, pushing forward with overseas rollouts of a coffee-infused variant and an energy-drink version of Coke.

After testing Coca-Cola Plus Coffee last year in Asia, the soda giant now plans to launch it in 25 markets by the end of this year, Chief Executive James Quincey said on a call with analysts. Meanwhile, he said, the company will forge ahead in Europe with Coca-Cola Energy, despite objections from its partnerMonster Beverage Corp.

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