Coexist Coffee Co has launched a unique promotion that rewards customers for spending more time in their cafes. This initiative comes after a previous incident at their Eunos outlet which sparked a debate about dining policies in Singapore.
What initially seemed like a PR nightmare has turned out to be a lightbulb moment for the cafe. On Jan 1, Coexist Coffee Co took to its socials to announce a unique promotion that rewards diners who opt to spend a longer time in the cafe.The caption read: 'It's our way of welcoming everyone who loves studying or working in a cosy cafe environment.'Add an extra half hour and the discount goes up to 15 per cent.
A plus for Coexist Coffee Co lovers is that the promotion is available at both its outlets in Eunos Road 8 and Hillview Terrace. However, do note that the offer applies to a single receipt per visit and is not valid on weekends and public holidays.In response to AsiaOne's queries, Coexist Coffee Co affirmed that the promotion 'is related to the incident' that occurred at its Eunos outlet last month, but clarified that the cafe has not changed any of their existing policies. They added: 'Instead, we introduced this promotion as an additional gesture of sincerity and to provide further context regarding the situation that occurred.'This move of rewarding customers the longer they stay is one that appears to go against the grain of how cafes and other F&B outlets operate in Singapore. Dining establishments typically aim to optimise their table turnover rate in order to maximise revenue and minimise customers' waiting time during peak periods. On its website, Lola's Cafe states that its one-hour dining time implemented on weekends is to ensure its patrons need not experience an 'unbearable waiting time'. In September 2023, the now-defunct Gloria Jean's Coffees outlet at West Coast Plaza outlet had announced that it would disallow patrons from studying at its outlet on weekends and public holidays. Two days before announcing the promotion, Coexist Coffee Co released a clip on Instagram regarding its dining policy. The Eunos outlet manager, Jun Rong, took time to address a 'misunderstanding' that took place at said outlet last Decembe
Coexist Coffee Promotion Dining Policy Customer Rewards Singapore
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