Viewers were very interested in Colorado's win over TCU.
FORT WORTH, TX - SEPTEMBER 02: Colorado Buffaloes head coach Deion Sanders watches from the sidelines during the game between the TCU Horned Frogs and the Colorado Buffaloes on September 2, 2023 at Amon G. Carter Stadium in Fort Worth, Texas. The Buffaloes' 45-42 upset in Deion Sanders' first game as Colorado's coach scored over 2.5 million more viewers than any other game Saturday according to Sports Media Watch.to Fox to see the Buffaloes beat last season's runner-up.
Fox is banking on Sanders and Colorado drawing another big audience in Week 2. The Buffaloes play again on the network at Noon ET — 10 a.m. local — at home against Nebraska in Week 2. Ohio State’s win was the first for CBS as part of its new contract with the Big Ten. The conference signed lucrative television contracts with Fox, CBS and NBC ahead of the 2023 football season. With the SEC’s new exclusive television deal with ESPN and its affiliated networks kicking in next season, the Big Ten is in line in 2024 to completely take over the 3:30 p.m. ET slot on CBS that’s regularly featured SEC games.
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