“We don’t want to come on too heavy because we’ve become numb and normalized to the situation,” Co-founder and executive director Kanishka Cheng told SF Gate.
Some streets of San Francisco are leaning into its fentanyl crisis to raise awareness about the deadly narcotic.
A new ad campaign, dubbed “That’s Fentalife!” aims to catch the attention of residents and elected officials by placing colorful advertisements with cheeky comments in different parts of San Francisco where drug use is exceedingly — and heartbreakingly — high. The leader of the activist group, TogetherSF Action, that spearheaded the campaign said the “flippant or cheerful” ads are to “draw a sharp contrast to the darkness of the reality.”
“We don’t want to come on too heavy because we’ve become numb and normalized to the situation,” co-founder and executive director Kanishka Cheng“The point of the font and bright colors is to draw contrast; it’s about what should be this bright California lifestyle we aspire to have in San Francisco versus the reality playing out on our streets.”
Among the attention grabbing signs include “The Fentalife is no life,” “No yelling while selling drugs. Kids are trying to sleep around here,” and “Drug dealers now have more rights than our kids,”Another ad stated, “Don’t forget to add Narcan to the family shopping list” with a sub-headline that states “We don’t like the new routine. Do you,” according
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