Social media challenges are wide-ranging — both in the stunts they involve and the reasons why people do them.
But why do young people take up challenges that pose a threat to health, well-being and, occasionally, their very lives?
We also analysed 150 news reports, 60 public YouTube videos, over a thousand comments on those YouTube videos, and 150 Twitter posts — all of which were specifically about the blue whale challenge. Meanwhile, young adults who engaged in riskier challenges primarily wanted to feel included in a group that had already participated in such a challenge.
However, the attention-seeking behaviour we observed among teens and young adults often led to participants innovating a more hazardous version of a challenge. This included enduring the associated risks longer than others. The challenge involves dancing next to a moving car after stepping out of it to Drake’s song “In My Feelings”.Others were interested in experiencing the sensations associated with executing the challenge. They wondered if their responses would mirror the other individuals they had observed doing it.
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