Fed-up online daters should give artificial intelligence matchmakers a chance, says Bloomberg Opinion’s Dave Lee.
. When Whitney Wolfe Herd, the founder of dating app Bumble, said earlier this year that AI concierges might one day “date” for us, the idea was called a “dystopian hell” and “the end of the road for humans.”
People have also grown weary from heading out on first dates, optimistic from some good early text exchanges, only to find that the person isn’t what they were hoping for. The connection, for whatever reason, just isn’t there. Tinder’s appeal when it arrived 15 years ago was the introduction of swiping left or right on potential suitors, making online dating easier and drastically increasing the dating pool. Competitors offered similar ease with their own spin: Bumble made it so only women could send the first message, while Hinge required users to interact with a specific part of a person’s profile rather than making a split-second decision.
Gen Z, McLeod said, is Hinge’s fastest-growing cohort. Still, as part of the Match Group, the app is under the glare of no fewer than three activist investors that took stakes in the parent company over the past year and are now pushing for cost efficiencies, smarter monetisation and user growth.
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