The uncertainty over a possible TikTok ban in the lucrative US market could extend to multiple years, says NTU associate dean Mark Cenite.
The TikTok app is displayed on an iPhone screen on Apr 24, 2024. President Joe Biden signed a foreign aid package that includes a Bill that would ban TikTok if China-based parent company ByteDance fails to sell the app to an American company within a year. that forces TikTok’s China-based parent company, ByteDance, to sell its US operations or face a ban on operating in the United States .The clock has started ticking.
A legal challenge may fail, however, if courts interpret the law as regulating the company’s conduct but only having the incidental effect of banning expression. Among potential buyers who expressed interest earlier were software giant Oracle, which is a TikTok partner, and Microsoft. Also assembling possible teams of investors are President Trump’s former treasury secretary, Steve Mnuchin, and the former CEO of the gaming giant Activision Blizzard, Bobby Kotick.
Does it matter if Americans stay on TikTok? Almost all my students, primarily Singaporeans but hailing from around the world, said it mattered. US creators who make a living on TikTok are understandably reluctant to test whether their fans would follow them to another platform. They have spoken out against the legislation, while many are establishing followings on multiple services.
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