Commentary: Google just turned 25 but will it survive AI?

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Commentary: Google just turned 25 but will it survive AI?
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With the introduction of AI tools, including Google’s Bard and the recently announced Gemini (a direct competitor to ChatGPT), Google is set to revolutionise search once again, say these RMIT University academics.

Following the world wide web’s launch in 1993, the number of websites grew exponentially.

In the 1990s, a Silicon Valley startup began to apply this knowledge - Larry Page and Sergey Brin used the principles in Managing Gigabytes to design Google’s iconic architecture. Google’s popularity quickly surpassed competitors such as AltaVista and Yahoo Search. With more than 85 per cent of the market share today, it remains the most popular search engine.As the web expanded, however, access costs were contested.

Fact-checking against original sources will remain as important as ever. After all, we have seen generative AI tools such as ChatGPT make headlines due to “hallucinations” and misinformation.

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